Can-Am Goes All-In On The Biggest Race of 2020 – Dakar!

Can-Am Goes All-In On The Biggest Race of 2020 – Dakar!

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Can-Am Goes All-In On The Biggest Race of 2020 – Dakar! 

Can-Am 2020 Dakar

Can you imagine racing the toughest, 2-week long desert race in the world on an ATV or in a UTV?! Count us in…

Dakar is that extreme race, and it takes place every year in January. So, to start getting you excited for what is to come this January, Can-Am is ready to hit the nail on the head again and put the Maverick X3 back on top. Here is a bit of a preview of what is to come from the brand to promote their 2020 Dakar efforts...

Can-Am, coming off of back-to-back Dakar SxS category titles, will be at it again in 2020, as its racers take on the famed Dakar course. A year ago, the event saw 19 of the top 20 SSV finishers do so in a Can-Am vehicle in South America. 

For the 2020 race, however, the venue moves to Saudi Arabia, offering an extremely challenging and uncharted 5,592-mile (9,000 KM) route for the competitors, With all the unpredictability that this global endurance race offers, there are many things that are known and others that need to be "figured out." Things like terminology, classes, roadbooks, navigation, teams and more. 

Can-Am 2020 Dakar

For 2020, Can-Am has also enhanced it efforts to help showcase this worldly event and to help explain it to the gearheads/racing fanatics in North America. There's a new Can-Am Dakar designated landing page, HERE:  

Here's the skinny on what the site offers in terms of topics and resources. Think of it as a Dakar 101 as well:

  • Dakar and side-by-side vehicle historical perspective and race synopsis
  • 2019 recap
  • Team info, including drivers and co-drivers and their roles
  • Maverick X3 vehicle overviews
  • Class breakdowns
  • Roadbook rundown
  • Videos and images
  • & MORE

Can-Am 2020 Dakar

Can-Am's official kick-off for Dakar began Nov. 20, with a live Facebook watch party about American Casey Currie's rookie effort (and fourth place run) at the 2019 Dakar event. Videos to explain Dakar and this year's endeavor by Can-Am will launch daily on the social channels so you can virtually ride along and learn more about the Dakar Rally and its global importance. Today's Can-Am Facebook page video quickly highlights the difference between traditional off-road racing and rally racing. You can find a YouTube video below.

In other words, stay tuned as Can-Am continually releases more content to get everyone revved up for the 2020 Dakar. It’s coming faster than you think! 

We encourage everyone to dig in, watch, share and follow the race (starting January 5!). And for even more info on the race: 


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